Brand content
leader & strategic copywriter
Performance-focused copywriter with five years of experience in brand, marketing, and ecommerce. Equal parts creative and rigorous — I'm passionate about fostering human connection through words, crafting conversion-driven copy, and delivering inclusive, user-centric content.
Experienced in developing compelling narratives across digital channels, shaping a global brand identity, and collaborating with designers and cross-functional teams. Adept at translating business goals, cultural context, and industry trends into copy that resonates with diverse audiences.
Homepage refresh
Brand positioning
Editorial campaign
Retargeting ads
CRM newsletters
Product launches
Organic social content
CRM automations
Destination landing pages